Featuring these high-quality beauty lines.


Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. For the past two decades, these are the conversations that have been at the center of everything we do.

It’s curly, it’s complicated, it’s fun, and we get it. That’s why all our products are inspired by our community. It’s why we keep our ingredients simple—everything curls need and nothing they don’t. And it’s why our stylists don’t just create amazing curls, they teach you how to create them on your own. Because at the end of the day, we believe in the very simple idea that people should love their unique curls in their own way.


Founded in Milan, Italy, in 1945, Framesi offers innovative, high-quality hair care products that deliver salon precision, predictability, and performance. Their foundation is color and cutting education, establishing a stunning platform for hairdressers to blend beauty and fashion with individual artistry and brilliant creativity.

The integrity of their products, including their renowned hair color, Color® Lover shampoos, conditioners, styling products, and BY framesi® styling products, has become standard tools for professionals worldwide to “Set Your Talent Free.” The new Morphosis hair treatment line further enhances their commitment to excellence. The tradition of Framesi is to support beauty daily because Better Beauty = Confidence and Success.  


NIOXIN has found inspiration in premium skincare to supply advanced care for thinning hair. As an extension of facial skin, the scalp requires the same attention and treatment.

The NIOXIN range of products are designed to strengthen, nourish and repair thinning hair from its foundation. Because scalp health creates hair health, this provides the perfect foundation for thicker, fuller-looking hair.


Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. They led the way in creating products made with purity and good health in mind, and they pioneered the “no nasties” movement with ZeroSulfate® shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and their brand became a favorite of stylists and clients alike!


Sebastian was born from a vision of beauty without boundaries. They think outside the lines of our craft, and follow their artistic ambition to the edge, creating new possibilities for self-expression.

Since the beginning, Sebastian has enabled stylists and the stylish with new products, tools and techniques. Their styles work in the spotlight, in the salon and on the street. Their innovations simplify, and put beauty in your hands.

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